About JaivikFood


 

About JaivikFood

Driven by the need and easy availability of Safe and Healthy Organic Food, we  founded Himalayan Organic Produce Co. and launched“JaivikFood” in Delhi/NCR to provide Organic food grown in the Himalayan region of Uttarakhand.  “Jaivik“ relates to Jaivik Kheti or Sajeev Kheti in Hindi which translates to “Organic Agriculture” or “Life Agriculture” and is based on the concept that Soils are Alive.

 

With support from the Uttarakhand Organic Commodity Board, we have been helping registered organic farmers to produce and market their fresh organic produce in Delhi and Noida. 
We are also working with Women’s Self help groups in the interior of Uttarakhand region and promoting their produce like Pickles, Jams, Juices, Spices etc. through WWOOF India Organics Pvt Ltd. (Willing Workers on Organic Farms). Some of these groups are under the Women Livelihood Projects for disaster affected hill regions in Uttarakhand.
The fresh farm produce, which is free from ill effects of toxins like chemical pesticides, herbicides and fertilizers, is harvested and collected from different Organic farmers and delivered next day to doorsteps of customers in Delhi /NCR who place pre-orders.

We at Himalayan Organic Produce Company believe in the following three principles:
    1) Organic, healthy and safe food for people

    2) Right price to farmers for their produce

    3) Toxin free, living soil for generations to come 

We firmly believe that the promotion of Organic food in big cities like Delhi NCR will help the small scale farmers by giving them their dues and thus discouraging the blind migration and soil degeneration. Easy availability and accessibility of pure Organic food grown in pollution free environment is an issue in Delhi NCR and JaivikFood  endeavours to bridge this gap.

Lets start including more of Organic food in our daily platter, Bit by Bit…Bite by Bite….  lets Hop on to
JaivikFood

 

Team

Ashok Joshi,

After spending more than three decades in IT industry, I decided to pursue my passion of working towards the upliftment of the poor and marginalised farmers and evangelise organic farming and consumption of organic produce. I have been engaged with Uttarakhand Organic Commodity Board since 2012 and also trained on the principles of Organic farming.

The attraction of urbanisation and low earnings from farming is pushing youth to migrate to big cities in search of greener pastures. In the process, the beautiful and highly fertile land of Uttarakhand is becoming a barren land.  Uttarakhand farming in hilly regions is Organic by default as farmers depend upon rain gods for irrigation and were not in a position to use synthetic fertilisers and pesticides. While living in Delhi/Noida, we have little or no choice of eating pure food. On top of chemically produced vegetables and fruits, we suffer from the misuse of artificial colours and fruit ripening chemicals in Mandis. Availability and accessibility of Organic (Jaivik) food is an issue and JaivikFood is an attempt to bridge this gap. I hope the promotion of Organic food in big cities like Delhi NCR will help the small scale farmers by giving them their dues and thus discourage the blind migration.

Ashok_profile_JVF

Ayush Joshi,

Full of new ideas and energy, Ayush is responsible for marketing and branding of JaivikFood as a trusted provider of pure and healthy produce to customers. Ayush has built a framework for B2B platform to support small scale farmers, suppliers and sellers in reaching to customers in cost effective manner while ensuring availability of full product information to customers.

Ayush

11 Comments

Lata Bhasin

woukd love to try this out in a few days.

ajoshi

Hi Lata, please visit us @ Handpicked by Select Citywalk at Saket Mall every Sunday from 11am onwards or place your orders @ jaivikfood.com. Thanks !

Arun

Joshiji, we have 3 hectares of agriculture land at Berinag, uttarkhand. Land is almost idle. How can it be utilized for jaivik farming. Can we be your associate?

ajoshi

Arun ji, Can you please provide more details of the land as how long had it been barren and what is the ecology of Berinag, water availability etc ? What kind of vegetables can be grown in that area ?

Rgds
Ashok Joshi 9811018213

Shail

how my native village land, which is barren now can be used for organic farming ?

ajoshi

Shail ji,

This is a common problem every where in our Uttarakhand. By encouraging Organic and Natural farming, we can revive the nourishing and healthy farming. For some gyan on Natural Zero Cost farming visit http://www.palekarzerobudgetspiritualfarming.org/

However, here are few simple things.
1) Ensure there is some kind of vegetation growing , better if some local wild things are there instead of pure dry barren land. If its dry barren land, try to take benefit of monsoon and grow locally available but hardy crops like vegetables ( Bathua, Chowlai, Sem, Pumpkin etc), lentils ( Bhat- Soybean, Gehat, etc) or Maize depending upon the ecology of your village.
2. After at least one such season , you need to prepare yourself and your land for Organic or Natural farming. For that you would need lots of Cow dung ( gobar) and the best way is to have at least one pair of cows , pahari ones. If you have help and people available in village, you can start collecting cow dung and prepare compost bin with all waste from kitchen and farms. Start collecting Cow Urine for use as pesticides and fertilizer. Depending upon availability of cow gobar, you can install gobar gas plant which will create cow dung manure as by product for use in fertilizer.
3. Once you have ensured step 2. you are ready for organic farming. There are many ways to prepare organic fertilizers and pesticides ( see the link provided above).

Hope you find this information useful.

Rgds
Jaivikfood
1)

Priyank

Hello Ashok,
I would love to order these produces from you.
I also harbor the same passion towards working for the poor of our hill people so that they don’t have to flock to urban areas. I have a lot of barren land lying in my village – Chamak, Rudraprayag. It’s been lying unattended for more than 25 years.
Is it cost effective to bring the farm produce from there to Delhi/NCR? I came across this article on hemp production http://hillpost.in/2015/10/cannabis-cultivation-to-be-legalised-in-uttarakhand-albeit-for-industry/104337/. What is your take on this?

Regards,
Priyank

ajoshi

Hi Priyank,

This is a common problem every where in our Uttarakhand. I am not aware of the legality and opportunity for hemp farming but its being grown in Uttarakhand. I have following comments if you would like to rejuvenate your barren land and can generate revenue for locals. By encouraging Organic and Natural farming, we can revive the nourishing and healthy farming. For some gyan on Natural Zero Cost farming visit http://www.palekarzerobudgetspiritualfarming.org/

However, here are few simple things.
1) Ensure there is some kind of vegetation growing , better if some local wild things are there instead of pure dry barren land. If its dry barren land, try to take benefit of monsoon and grow locally available but hardy crops like vegetables ( Bathua, Chowlai, Sem, Pumpkin etc), lentils ( Bhat- Soybean, Gehat, etc) or Maize depending upon the ecology of your village.
2. After at least one such season , you need to prepare yourself and your land for Organic or Natural farming. For that you would need lots of Cow dung ( gobar) and the best way is to have at least one pair of cows , pahari ones. If you have help and people available in village, you can start collecting cow dung and prepare compost bin with all waste from kitchen and farms. Start collecting Cow Urine for use as pesticides and fertilizer. Depending upon availability of cow gobar, you can install gobar gas plant which will create cow dung manure as by product for use in fertilizer.
3. Once you have ensured step 2. you are ready for organic farming. There are many ways to prepare organic fertilizers and pesticides ( see the link provided above).

Hope you find this information useful.

Rgds
Jaivikfood

Priyank

The website you referred is extremely informative, thank you very much!!
I will talk to my village headman :)

Thanks,
Priyank

VINOD

Sir how to become your club memmber

ajoshi

Thank you for your interest in Organic food and becoming JaivikFood loyalty Club member. You are automatically offered JVF Club membership once you start ordering with JaivikFood on regular basis. That does not mean remembering your loyalty card number, in fact, there would be no such card or number. We believe in knowing you by your name and address. The benefits will roll back to you automatically whenever you qualify for them. To Know more, please Click http://jaivikfood.com/launching-of-jvf-club-membership/


Leave a Comment