About JaivikFood and the Founders

🌱 Our Story

Founded on March 15, 2015, by Himalayan Organic Produce Pvt Ltd, Jaivik Food was born out of a deep need for safe, healthy, and organic food in urban India.

We launched in Delhi/NCR to bring you chemical-free produce straight from the Himalayan farms of Uttarakhand and Himachal Pradesh,  where the soil is still alive — nurtured by age-old practices of Jaivik Kheti (Organic Farming).


đźšś What We Do

With support from the Uttarakhand Organic Commodity Board, we:

  • Partnered with certified organic farmers and FPOs

  • Harvest fresh, seasonal produce without harmful chemicals

  • Deliver next-day to homes in Delhi and Noida

  • Expand sourcing from clean regions of Uttarakhand & Himachal Pradesh

All produce is pre-ordered, ensuring freshness, zero wastage, and complete traceability.


🌾 Our Core Values

We’re built on three foundational principles:

  1. 🥦 Organic, healthy, and safe food for every home

  2. 🤝 Fair pricing for farmers to sustain their livelihood

  3. 🌍 Living soil for generations to come


đź§­ Our Mission

We aim to make clean, organic food easily accessible in cities while:

  • Supporting small farmers in mountain communities

  • Reducing forced migration and rural abandonment

  • Protecting soil health and natural ecosystems

Jaivik Food bridges the gap between pure farms and modern kitchens — ethically, responsibly, and sustainably.


🌟 Join the Organic Movement

Let’s bring real food back to our plates —
Bit by Bit, Bite by Bite… Hop on to Jaivik Food.


📍 Where We Serve

🛒 Delhi • Noida • NCR (Next-day delivery for all pre-orders)

Lets start including more of Organic food in our daily platter, Bit by Bit…Bite by Bite….  lets Hop on to
JaivikFood

Team

Ashok Joshi
Founder & Director, Himalayan Organic Produce Pvt Ltd
Ashok has been a passionate advocate of sustainable agriculture and organic living for over a decade. A native of Uttarakhand, he founded JaivikFood in 2015 to create a direct bridge between Himalayan farmers and conscious consumers in Delhi NCR. His deep connection to the hills, combined with a clear vision for chemical-free, ethical food, drives the company’s mission every day.

After spending more than three decades in IT industry,  he decided to pursue his passion of working towards the upliftment of the poor and marginalised farmers and evangelise organic farming and consumption of organic produce. He had been engaged with Uttarakhand Organic Commodity Board since 2012 where he was also trained on the principles of Organic farming.

The attraction of urbanisation and low earnings from farming is pushing youth to migrate to big cities in search of greener pastures. In the process, the beautiful and highly fertile land of Uttarakhand is becoming a barren land.  Uttarakhand farming in hilly regions is Organic by default as farmers depend upon rain gods for irrigation and were not in a position to use synthetic fertilisers and pesticides. While living in Delhi/Noida, we have little or no choice of eating pure food. On top of chemically produced vegetables and fruits, we suffer from the misuse of artificial colours and fruit ripening chemicals in Mandis. Availability and accessibility of Organic (Jaivik) food is an issue and JaivikFood is an attempt to bridge this gap. I hope the promotion of Organic food in big cities like Delhi NCR will help the small scale farmers by giving them their dues and thus discourage the blind migration.

Ashok_profile_JVF

Ayush Joshi,

Co-founder

As a young professional with a background in engineering and business management. Ayush contributed in key areas of business strategy and operational efficiency. This helped the company to run low cost operations while adding more and more customers to JaivikFood family. He further built a framework for B2B platform to support small scale farmers, suppliers and sellers in reaching to customers in a cost effective manner. At present he is Business consultant in the field of Quantum Technologies.

Ayush

Raju Kumar,

A young graduate from rural background joined JaivikFood as Office Assistant ,managing packing and deliveries of customer orders. He was provided training on computer usage , MS-Office , Customer Services etc. Today he is key member of our team bearing the responsibilities of Store Manager.

13 thoughts on “About JaivikFood and the Founders

  1. Ordered 1st time Kala Namak rice, hope to receive best quality and expect no personal data leak .

    1. Dear Aditya, we take pride in being first ones to promote Kalanamak Budha rice in Delhi NCR since 2016. The rice is being grown organically in eastern UP. But we can deliver only in Delhi and Noida at present.

  2. Sir how to become your club memmber

    1. Thank you for your interest in Organic food and becoming JaivikFood loyalty Club member. You are automatically offered JVF Club membership once you start ordering with JaivikFood on regular basis. That does not mean remembering your loyalty card number, in fact, there would be no such card or number. We believe in knowing you by your name and address. The benefits will roll back to you automatically whenever you qualify for them. To Know more, please Click https://jaivikfood.com/launching-of-jvf-club-membership/

  3. Hello Ashok,
    I would love to order these produces from you.
    I also harbor the same passion towards working for the poor of our hill people so that they don’t have to flock to urban areas. I have a lot of barren land lying in my village – Chamak, Rudraprayag. It’s been lying unattended for more than 25 years.
    Is it cost effective to bring the farm produce from there to Delhi/NCR? I came across this article on hemp production http://hillpost.in/2015/10/cannabis-cultivation-to-be-legalised-in-uttarakhand-albeit-for-industry/104337/. What is your take on this?

    Regards,
    Priyank

    1. Hi Priyank,

      This is a common problem every where in our Uttarakhand. I am not aware of the legality and opportunity for hemp farming but its being grown in Uttarakhand. I have following comments if you would like to rejuvenate your barren land and can generate revenue for locals. By encouraging Organic and Natural farming, we can revive the nourishing and healthy farming. For some gyan on Natural Zero Cost farming visit http://www.palekarzerobudgetspiritualfarming.org/

      However, here are few simple things.
      1) Ensure there is some kind of vegetation growing , better if some local wild things are there instead of pure dry barren land. If its dry barren land, try to take benefit of monsoon and grow locally available but hardy crops like vegetables ( Bathua, Chowlai, Sem, Pumpkin etc), lentils ( Bhat- Soybean, Gehat, etc) or Maize depending upon the ecology of your village.
      2. After at least one such season , you need to prepare yourself and your land for Organic or Natural farming. For that you would need lots of Cow dung ( gobar) and the best way is to have at least one pair of cows , pahari ones. If you have help and people available in village, you can start collecting cow dung and prepare compost bin with all waste from kitchen and farms. Start collecting Cow Urine for use as pesticides and fertilizer. Depending upon availability of cow gobar, you can install gobar gas plant which will create cow dung manure as by product for use in fertilizer.
      3. Once you have ensured step 2. you are ready for organic farming. There are many ways to prepare organic fertilizers and pesticides ( see the link provided above).

      Hope you find this information useful.

      Rgds
      Jaivikfood

      1. The website you referred is extremely informative, thank you very much!!
        I will talk to my village headman 🙂

        Thanks,
        Priyank

  4. how my native village land, which is barren now can be used for organic farming ?

    1. Shail ji,

      This is a common problem every where in our Uttarakhand. By encouraging Organic and Natural farming, we can revive the nourishing and healthy farming. For some gyan on Natural Zero Cost farming visit http://www.palekarzerobudgetspiritualfarming.org/

      However, here are few simple things.
      1) Ensure there is some kind of vegetation growing , better if some local wild things are there instead of pure dry barren land. If its dry barren land, try to take benefit of monsoon and grow locally available but hardy crops like vegetables ( Bathua, Chowlai, Sem, Pumpkin etc), lentils ( Bhat- Soybean, Gehat, etc) or Maize depending upon the ecology of your village.
      2. After at least one such season , you need to prepare yourself and your land for Organic or Natural farming. For that you would need lots of Cow dung ( gobar) and the best way is to have at least one pair of cows , pahari ones. If you have help and people available in village, you can start collecting cow dung and prepare compost bin with all waste from kitchen and farms. Start collecting Cow Urine for use as pesticides and fertilizer. Depending upon availability of cow gobar, you can install gobar gas plant which will create cow dung manure as by product for use in fertilizer.
      3. Once you have ensured step 2. you are ready for organic farming. There are many ways to prepare organic fertilizers and pesticides ( see the link provided above).

      Hope you find this information useful.

      Rgds
      Jaivikfood
      1)

  5. Joshiji, we have 3 hectares of agriculture land at Berinag, uttarkhand. Land is almost idle. How can it be utilized for jaivik farming. Can we be your associate?

    1. Arun ji, Can you please provide more details of the land as how long had it been barren and what is the ecology of Berinag, water availability etc ? What kind of vegetables can be grown in that area ?

      Rgds
      Ashok Joshi 9811018213

  6. woukd love to try this out in a few days.

    1. Hi Lata, please visit us @ Handpicked by Select Citywalk at Saket Mall every Sunday from 11am onwards or place your orders @ jaivikfood.com. Thanks !

Leave a Reply